Pixel Drop Studios Reboot

Pixel Drop Studios is 3 years old.

It feels very strange to actually put that down in writing. I feel kinda ‘old’. But it’s been so long ago that we (Pratik and I) sat down and started this way back in college. It didn’t have a name. We weren’t a ‘design studio’ it was the two of us. Doing random things, anything we could get our hands on, freelance (usually a lot of pro bono work) you know the drill.

This was us. This was Pixel DropPixel Drop Studios Old LogoWe spent the first year working on a project that was too big, beyond our purview. A lesson learnt the hard way. The next two years we spent on The Game Quantum. It was the most frustrating but satisfying period of our life. That a real learning curve.

A few months back, we decided that it was time to change. Get our focus back. We were lacking in that single oriented, tunnel vision that kept us awake at night. Complacency was setting in. The edges were getting rounded off. We stopped caring about the proverbial ‘one pixel offset’. In short, we stopped being anal about design.

Pixel Drop Studios Reboot

It was time for Pixel Drop 2.0. We vowed to get our core principles right again – make every pixel matter. A one pixel offset is a one pixel offset. It has to be made right. Because it matters to us. We have set out to redo our first app The Game Quantum to make it what we had the originally envisioned it to be. Simple yet
smart. And of course science. Because… Science B(#ch!

And this is what we are now. This is us. Pixel Drop Studios v2.0.

Pixel Drop Studios Reboot

Our primary colors – the two shades of blue, contrasted by pure white. And a tertiary grey for supporting elements.

Pixel Drop Studios Branding

The logo is made entirely of geometric shapes. And if you look closely enough. It’s got our initials in it. P & J. Pratik and Joseph. 
Pixel Drop Studios BrandingAnd look even more closely to the guys out there who are anal about design. There’s a one pixel offset in the ‘x’. That’s to remind ourselves every time we look at it that it matters. It always does. It’s when it stops mattering, that we stop caring and nothing that is inspiring to us will ever come out of it.

So it’s time to begin anew. Pixel Drop v2.0. Clean and simple. Time to get that tunnel vision back.

Time to make every pixel matter. Again.

New Beginnings

It’s time to put some keystrokes on the hyperlinked document again.
So I and Pratik have been going through what you might call an ‘awakening call’ after launching our very first app The Game Quantum on the App Store. It’s been a journey of initial highs and then abysmal lows.

And we realized how utterly narrow minded we had become along our design process, thinking we were being focused. We just overlooked basic user problems and assumptions. But I think it’s getting better this time around. We’re striving at it, working at it from ‘first principles’. Look out for the lean mean version 2.0 of The Game Quantum coming soon before year end.

This one is much simpler, more straight forward and most importantly – just easy to understand. I’ve come to accept the bitter sweet meaning of ‘less is more’ while going through this thought process. Turns out it is really hard to cut down on your work. Really assess which is essential and which is just glitter. ‘Is something important? Is this necessary? Does this enhance the app experience? Will the user actually use this?’ We’ve been questioning ourselves on everything that we’ve done. It’s a big deal to swallow your own ego and accept you were just plain wrong the first time around. And then some to rethink your own design principles. I hope we would have fixed it this time around.

We want the user to just start with the game and enjoy it. The game is too complicated, we included too many parameters and assumed too much of the user. We started from the wrong place and no wonder we ended up at the wrong destination.

And then we decided to actually apply all this to ourselves as well. Not just the app, but our whole studio. The branding, the website, just who we are. So this is when we’re beginning, this is it. And wanted to put it into writing because somehow it make us more accountable – having your manifesto in front of you. Reminding you what you have to become. So here is to beginning anew. Get the basics right once again, (as we say it here) one pixel at a time.

Stay tuned for Pixel Drop 2.0 as well.

-Joseph