Pixel Drop Studios Reboot

Pixel Drop Studios is 3 years old.

It feels very strange to actually put that down in writing. I feel kinda ‘old’. But it’s been so long ago that we (Pratik and I) sat down and started this way back in college. It didn’t have a name. We weren’t a ‘design studio’ it was the two of us. Doing random things, anything we could get our hands on, freelance (usually a lot of pro bono work) you know the drill.

This was us. This was Pixel DropPixel Drop Studios Old LogoWe spent the first year working on a project that was too big, beyond our purview. A lesson learnt the hard way. The next two years we spent on The Game Quantum. It was the most frustrating but satisfying period of our life. That a real learning curve.

A few months back, we decided that it was time to change. Get our focus back. We were lacking in that single oriented, tunnel vision that kept us awake at night. Complacency was setting in. The edges were getting rounded off. We stopped caring about the proverbial ‘one pixel offset’. In short, we stopped being anal about design.

Pixel Drop Studios Reboot

It was time for Pixel Drop 2.0. We vowed to get our core principles right again – make every pixel matter. A one pixel offset is a one pixel offset. It has to be made right. Because it matters to us. We have set out to redo our first app The Game Quantum to make it what we had the originally envisioned it to be. Simple yet
smart. And of course science. Because… Science B(#ch!

And this is what we are now. This is us. Pixel Drop Studios v2.0.

Pixel Drop Studios Reboot

Our primary colors – the two shades of blue, contrasted by pure white. And a tertiary grey for supporting elements.

Pixel Drop Studios Branding

The logo is made entirely of geometric shapes. And if you look closely enough. It’s got our initials in it. P & J. Pratik and Joseph. 
Pixel Drop Studios BrandingAnd look even more closely to the guys out there who are anal about design. There’s a one pixel offset in the ‘x’. That’s to remind ourselves every time we look at it that it matters. It always does. It’s when it stops mattering, that we stop caring and nothing that is inspiring to us will ever come out of it.

So it’s time to begin anew. Pixel Drop v2.0. Clean and simple. Time to get that tunnel vision back.

Time to make every pixel matter. Again.