Quote Codes Diaries 9: Why Quote Codes As Our First App

Hope everyone’s doing well. In this week’s Quote Codes Diaries, instead of diving deep into design and tech details, I would like to have a little heart-to-heart about why we chose Quote Codes to be our first App.

Now that we’re almost 2 weeks post release, our stats have exceeded our initial beliefs. We thought Quote Codes was never a mass audience game and that it would appeal only to a smaller fragment of the general population 

Quote Codes Diaries 9: Why Quote Codes As Our First App
Our shining moment

From a traditional game development point of view, Quote Codes would be a rather stupid idea because we have essentially blocked out all non english speaking markets. And within the English speaking markets, it isn’t a game for the general masses. It is for those who love words, who love quotes, who love puzzles. We intend it to be for a relatively niche audience.

What we have to do is to keep it engaging. For the ones who have downloaded the game – we want you to know that we value our real estate on your screen. We also know that to remain there, we have to provide for an ever evolving app. That is why we chose to do Quote Codes.

Quote Codes Diaries 9: Why Quote Codes As Our First App
Quote Codes is a quirky word cipher game

Because we feel we can make it a cult classic provided we maintain high standards. Essentially, we wanted something that can grow. Something that we could update forever if required. New quotes, new animations, new themes – An experience that keeps evolving. We weren’t going for a one hit wonder. We wanted a game that would endear.

Quote Codes Diaries 9: Why Quote Codes As Our First App
Decipher your favorite quotes

That’s a reason we made it free – we were concerned about a passionate user base which will remain loyal over the long term. We hope that Quote Codes has met those initial goals and will continue to achieve our expectations.

Till then please don’t forget to download the game HERE, if you haven’t already. Trust us you won’t regret it.

Quote Codes Diaries 9: Why Quote Codes As Our First App

Quote Codes Diaries 8: Design and App Flow Failures

Hey Quote Coders,

Quote Codes launched this week! And we would like to take this opportunity to thank you guys from the bottom of our hearts for the love and support you have shown towards the game. Quote Codes has been featured by Apple in over 83 countries worldwide and has broken into top 20 in its category in Canada and UK. We are just so so proud and humbled by the reception. Here is the download link again for the ones who haven’t already (Seriously what are you waiting for?) – https://itunes.apple.com/in/app/quote-codes/id1142929451?ls=1&mt=8

Right, lets continue the story of the game. In the previous blog, Joseph explained about his font choice and preference of a very whimsical and fun font. We thought we had something good going but as we started to develop we realized how wrong we were.

Design and App Flow Failures.

The first step we did was try to chalk out the App Flow of the game. How will the player navigate and interact with the game was crucial. We divided the app into 2 segments.

  1. Game Play
  • Main Game Screen (The main gameplay screen)
  • Game End Screen (The screen that shows the decoded quote)
  • Tutorial (static tutorial screen that shows the rules of the game)
  1. Menu
  •  Stats (stats depicting quotes the player has decoded)
  • Settings (A settings page)
  • Credits (A credits page)
  • Categories (Categories section so user can select themes of quotes)

Sometime on Illustrator and I came up with this mess.

Quote Codes Diaries 8: Design and App Flow Failures
Even we were getting confused looking at this

Not making excuses but at the time Adobe hadn’t come out with the XD and our first instinct was to use illustrator from the very go.

So after the app flow we tried putting in the designs on them.

Quote Codes Diaries 8: Design and App Flow Failures
This was our first attempt at UI for Quote Codes

Our initial thoughts were to use the primitive font as main headers in UI which as you can see looks too cryptic and cluttered.

Quote Codes Diaries 8: Design and App Flow Failures
Using the Primitive Font as headers in UI made it confusing

In the previous blog, Joseph explained how he thought the DK Clair De Lune font was perfect for the game. But, as you can see from these designs, though it looked alright, it wasn’t really readable and made the whole game scene quite confusing. Plus Apple’s Human Interface guidelines recommend to have a minimum tappable area of 44pt x 44pt. The keyboard buttons were falling short of the 44pt. Increasing them would make everything look even more cluttered.

Quote Codes Diaries 8: Design and App Flow Failures
Though it looked fun, this design was not at all practical for our word game.

Try and Try till you succeed.

Right so after those failures we decided to try another fresh approach, scrapped the whole layout, font and structure and try a completely new way by adding new fonts and icons. We even tried inverting and messing around with the colors this time to see how it looks.

Quote Codes Diaries 8: Design and App Flow Failures
A completely fresh approach with new color options, icons and fonts

New funky icons

Quote Codes Diaries 8: Design and App Flow Failures

Quote Codes Diaries 8: Design and App Flow Failures

Though they looked fun initially, it just felt too much. The whole concept of solving your favorite quotes was getting overshadowed by the funky design and colors.  Plus, this used the Hamburger Menu which apple completely hated and they were right to do so – (Watch from 32 mins on HERE)

So 2 iterations of designs and 2 complete failures but we weren’t about to back down. More on this in future diaries. 

Till then don’t forget to download Quote Codes – Our quirky word puzzler featured by Apple worldwide (had to say it again :p)

Quote Codes Diaries 8: Design and App Flow Failures