Quote Codes Diaries 2: The Making Of Primitive Font

Welcome to blog 2 of the Quote Codes Diaries. This time I’m going to dive into the details of the making of ‘Primitive Font’. (That’s our font featured on Typography Served on Behance for those of you who didn’t checkout our previous blog)

Quote Codes Diaries 2: The Making Of Primitive Font
The Primitive Font in all its glory

The Making Of Primitive Font

At its core Primitive Font is made up of four basic shapes

Circle + Rectangle + Triangle + Line

Quote Codes Diaries 2: The Making Of Primitive Font
The Font is made up of only four basic shapes

All designs are a combination of these shapes with minor adjustments. It is done by changing the sizes and the interactions between these shapes.

Everything except for the M and W is laid out on 3×3 grid  (M and W take a 4×3 grid due to its horizontal expanse). The grid was just a framework to work within certain guidelines. The geometry behind the shapes was a very deliberate effort. We wanted to achieve a very minimal representative of the alphabet. We did compromise a bit for legibility though.

Quote Codes Diaries 2: The Making Of Primitive Font
Everything except for the M and W is laid out on 3×3 grid (M and W take a 4×3 grid due to its horizontal expanse).

Let’s take C-D-O for example(The Big Short  anyone?). The basic shape is a circle. The letters are just variants of it.

Quote Codes Diaries 2: The Making Of Primitive Font
C-D-O All are formed using the basic shape of a circle

So the O is obviously a circle fitting the 3×3 grid. Simple. The C is just the circle with the right portion cut off. So we have C as well made from the circle cut off half way though the right grid block. The letter D is actually a slightly distorted mirror image of C. So we have the exact same principle with one exception. The straight line that other wise demarcates the D is now a curved one running along the circle’s circumference. And how do we give it a playful nature? Simple, add some colour into it!

Quote Codes Diaries 2: The Making Of Primitive Font
C-D-O filled with color

The use of colour is mainly in the negative spaces throughout the letters. The playful aspect can be seen in the F and the E as well. Traditionally both are separated by only an extra line (bottom line in the E). But we decided to give the E a lil bit of quirkiness. Instead of the middle line, we substituted it with a filled circle. And what do you know? It works out!

Quote Codes Diaries 2: The Making Of Primitive Font
F and E both are separated by only an extra line (bottom line in the E). But we decided to give the E a lil bit of quirkiness by adding a filled circle.

The rest of the letters follow similar principles. All but M and W; Z and I. These are formed purely from lines. This was so as to avoid any confusion in regards to legibility.

Quote Codes Diaries 2: The Making Of Primitive Font
M-W-Z and I, are formed purely from lines

Then comes the symbols set.

Quote Codes Diaries 2: The Making Of Primitive Font
Symbols of Primitive Font

Similarly we even designed a numbers set based on the same principles (though they are a bit abstract).

Quote Codes Diaries 2: The Making Of Primitive Font
Numbers of Primitive Font designed using the same principles

So these are my two cents on the Primitive Font. Hopefully, this cleared up matters a bit for you. Look out for our next post, this is where serendipity and the fun begins – Animations!

Quote Codes Diaries 2: The Making Of Primitive Font

Don’t forget to Pre-order Quote Codes on the Appstore here, it comes out on Jan 18, 2018. Pre ordering ensures that the app automatically downloads onto your device on Jan 18.

Quote Codes Diaries: Primitive Font Origins

Greetings my people! Now that Quote Codes is up for Pre-Order, I finally get a breather. And I’ve been just looking back at the whole process of making Quote Codes and what a journey it has been. Beginning today, we played to have a series of blogs mapping out Pixel Drop’s entire journey with Quote Codes.

Primitive Font Origins

Let’s start at the very beginning. Quote Codes actually began with the Primitive Font. It wasn’t the typical we have this concept, let’s make a prototype and then finish off with graphics. It was a long and organic journey you might say.

Quote Codes Diaries: Primitive Font Origins
Only the basic shapes are used for the font hence the name: Primitive Font

This was way back in 2013, and I was obsessed with simple geometric shapes being used as the basis for all illustrations. I was validated in 2015 when google redid their logo to make it completely based on geometric shapes in order to reduce data consumption. (You can check that out HERE)

Quote Codes Diaries: Primitive Font Origins
The new Google logo is built on the mathematical purity of geometric circles

This combined with a throwback to the Swiss Design Style of the yesteryears gave birth to Primitive Font

Quote Codes Diaries: Primitive Font Origins
International Typographic Style or commonly known as Swiss Style characterizes itself with the use of asymmetrical layouts built around a mathematically constructed grid

I never intended to have this as an app. It was just an experiment with various principles in my head. A search for clarity. Plus a need to make something with these principles.

Geometry and order are inherent characteristics in design – it requires a certain degree of discipline to impose constraints on yourself and find solutions within that framework. It’s also a recipe for innovation. It forces you to analyse everything closely.

Quote Codes Diaries: Primitive Font Origins
The idea was to make use of only basic geometric shapes for achieving the Primitive Font

Primitive Font involved the use of four basic shapes. Circle. A Line. A Triangle. A Rectangle. Everything else is a union or intersection of these four shapes. And couple this with contrasting colors to bring about the conflict between the shapes.

Quote Codes Diaries: Primitive Font Origins
Simple grid system was used to incorporate the shapes

All this within a simple grid incorporating the shapes. That’s pretty much it to be honest. And of course getting featured in Typography Served.  It was the first time that a Pixel Drop product got recognized anywhere. So this one’s special to us.

Next time, I’ll dive in detail about Primitive Font with examples.

Don’t forget to Pre-order Quote Codes on the Appstore here, it comes out on Jan 18, 2018. Pre ordering ensures that the app automatically downloads onto your device on Jan 18. 


Quote Codes Diaries: Primitive Font Origins

Pixel Drop Studios Branding

We love Behance. Back in college days it was our only source of inspiration for design and it’s a great place see the works of so many amazing artists from all around the world. 

Few days back we decided to Reboot our tiny studio and redo the entire branding and identity. You can check out the new Branding of our studio on our Behance Page HERE.

Pixel Drop Studios Branding

If you like it please do not forget to give an appreciation!